A new report by theNational Retail Federation finds the average shopper will spend $86.27 on Halloween this year, which is down slightly from last year’s record of $86.79. That translates to $8.8 billion in total spending.As for what they’ll be spending that money on:
- 95% of it will go to candy
- 72% on decorations
- 67% will go towards costumes
And when it comes to costumes there are some distinct favorites among children. Not surprising, the most popular costume is a princess, with, 3.1 million children planning to dress up as a one, while 2.4 million will dress up as a superhero.
Top Ten Children's Halloween Costumes for 2019
- Avengers character (not including Spider-Man)
- Frozen (Anna, Elsa)
When it comes to adults, the top Halloween costume is a witch, followed by a vampire.
Source: National Retail Federation