Using special lighting effects in sports is definitely not a new thing. Teams use em' to taunt goalies, penalty boxes etc. Heck, you even see teams using lasers and stuff on the ice before every single face-off. BUT, this kind of takes things to the next level. I don't know if this has been happening all year, but the Colorado Avalanche did their best to try and blind Scottie Upshall after getting two minutes in the box.