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A Bar Renamed Itself "The Gym" to Keep New Year's Resolutions Unbroken

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This is some pretty brilliant marketing. Your wife just might start to wonder why you work out four hours a day and come home drunk.

The owners of a bar in the U.K. called The Maltsters Arms just changed its name, to help people keep their New Year's resolution to work out more.

 The new name is THE GYM so now they can tell their friends and family, "Yes, I've gone to The Gym every day this week."

 It's in Swansea, the second-largest city in Wales. They put up a new sign last week bought special glasses that look like dumbbells and if you show up in workout gear, your first drink is free.

It's not clear if they're changing the name permanently, or switching back to the old name at the end of the month.

(Daily Star)

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